Straps on the dress are the same.
Piping around the edges of the dress are the same.
Off-center part in the hair is the same.
Gold necklace is the same.
The difference is that the first picture has been color-enhanced - the red is more "red" than the other pictures. The hair in the second picture is also color-enhanced, adding artificial reds to the shading.
Others may disagree, but we are absolutely certain they are the same woman.
Here is the photo that Kimmer/Heidi used on her website (and stated in the Jimmy Moore podcast interview) as her "after" picture, presented side by side with images from the Russian brides / dating / modeling website. (Please note the straps of the dress and the gold necklace.)
It does not surprise us at all that Heidi would use stolen images from a website that exploits women in order to perpetrate her scam.
We hope that everyone still associated with the Kimkins website will sever ties immediately.